Path: Top Jurnal ICTech Vol. 7 No. 3 September 2012

PENGARUH PENERAPAN SISTEM INFORMASI AKUNTANSI TERHADAP LABA PERUSAHAAN PADA APOTEK FARMA PEKALONGAN

Journal from ICTech
Oleh : Murtini, M.Si, STMIK Widya Pratama
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Keyword : Perilaku Konsumen, Produk APOTEK FARMA

Produk Apotek Farma sekarang ini mulai berkembang di Kota Pekalongan. Hal ini didukung oleh tenaga penjual yang ditraining dalam usaha multi level marketing (MLM) ini. Didalam melakukan penjualan produk Apotek Farma seorang tenaga penjual harus memahami betul perilaku konsumennya. Perilaku konsumen didalam pembelian produk Apotek Farma di Kota Pekalongan selama ini belum pernah diteliti, diantaranya pengaruh budaya, pengaruh sosial, pengaruh psikologis dan pengaruh individu. Untuk meneliti pengaruh perilaku konsumen terhadap pembelian produk Apotek Farma di Kota Pekalongan ini digunakan analisis Regresi Berganda. Sampel yang diambil sebanyak 50 responden yang pernah membeli produk Apotek Farma. Dari hasil kuesioner yang dibagi dan pengolahan data penelitian didapat kesimpulan, secara simultan (bersama) terdapat pengaruh antara variabel budaya, sosial, psikologis dan individu terhadap perilaku pembelian produk Apotek Farma. Namun secara uji parsial (per variabel) didapat hasil pengaruh sosial dan pengaruh individu berpengaruh terhadap perilaku pembelian sedangkan pengaruh budaya dan pengaruh psikologis tidak berpengaruh terhadap perilaku pembelian produk Apotek Farma di Kota Pekalongan

Deskripsi Alternatif :

Farma Pharmacy products are currently being developed in Pekalongan. It is powered by a trained salesperson in the business of multi-level marketing (MLM) is. In doing Farma pharmacy product sales salesperson must fully understand the behavior of consumers. Consumer behavior in purchasing products Pharmacy Farma in Pekalongan has not been investigated, including cultural influences, social influences, psychological influences and the influence of individuals. To investigate the influence of consumer behavior towards the purchase of products Pharmacy Farma in Pekalongan used multiple regression analysis. Samples taken as many as 50 respondents who have bought the products Pharmacy Farma. From the results of the questionnaire are divided and processing research data obtained conclusions, simultaneously (together) there is influence between the variables of cultural, social, psychological and individual buying behavior Farma pharmacy products. But on the partial test (per variable) the result of social influences and the influence of individuals influence the purchasing behavior while the influence of the cultural and psychological influences do not affect the buying behavior Farma pharmacy products in Pekalongan

Copyrights : Copyright (c) 2001 by Jurnal Ilmiah ICTech. Verbatim copying and distribution of this entire article is permitted by author in any medium, provided this notice is preserved.

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PropertiNilai Properti
ID PublisherICTech
OrganisasiSTMIK Widya Pratama
Nama KontakSlamet Joko Prasetiono, S.T.,M.Kom
AlamatJl. Patriot no. 25
KotaPekalongan
DaerahJawa Tengah
NegaraIndonesia
Telepon0285-427816 , 0285-427817
Fax0285-427815
E-mail Administrator[email protected]
E-mail CKO[email protected]

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